Culture of Excellence that created RAZR in Motorala

These are the lessons that Geoffrey Frost, widely acclaimed as the father of RAZR shares:

1. "It was a bet being made, not a base being covered. We didn't even include it in the sector's business plan."

2. "No compromise was the standard operating procedure. We didn't juggle tradeoffs, we just insisted on excellence."

3. "We didn't try to predict the market for the product based on history, we bet that if it was good enough, it would make its own market."

4. "We put the best, brightest, craziest, and most passionate people we had on it."

Read more from Remembering Geoffrey Frost.