Blue Ocean Strategy: nothing significant, really

My colleague was asking about business and competition, and I mention that the concept of positioning and creation of new market (or at least creation of value) is very important. Otherwise, one would be stuck on a war of lowering cost, competing with the likes of China, India, Vietnam and CIS countries.

To better understand the concept of creating niches and market value, try reading the Blue Ocean Strategy. Here's a good introduction to the concepts introduced in the book:

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That said, I do not buy into all the hot air presented in Blue Ocean Strategy. Its just an easy-to-grasp presentation of what is essentially Porter's Five Forces model. So stick to a classic like



Competitive Advantage



Additional slides on Blue Ocean Strategy:

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Useful strategy map:

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